The subject for this project is ‘Café culture in London’ and will be an insight to the more secluded corners of the city to enjoy a drink, but also the art of coffee making that they nurture. The seed for this idea was sown after a trip to the Huntarian Museum in Holborn where, in a park out the front sat a beautifully rustic cafe amongst the shrubbery. The atmosphere and the people in there intrigued me, as well as the drinks that were being served. As a self-confessed lover of the sugary variations sold in Starbucks and Costa, I want to go back to the roots of where coffee came from and the places in London that still hold onto them. Research for this project means time spent in cafés in London through the art of ‘wandering’ in which I hope to stumble across some hidden gems, as well as looking on the internet. Experiencing the café culture in Madrid whilst I am there will allow me to gain a different perspective on the art of enjoying coffee; and I will be sure to bring my sketchbook. Taking a days barista course over here will give an expert’s insight into this drink and I aim to visit The Coffee Festival 2016. Graphically, Ella Frances Sanders has produced an illustrated book called ‘Lost in Translation’ that has an elegant and detailed aesthetic that inspired this concept. I want to incorporate my own illustration into this graphic piece and focus on making something that looks professional, as publication design is an area I haven’t had a chance to explore on this course. Like Sanders, I want to focus on the drawing aspect as much as the content. This will allow me to develop my own drawing technique and experiment with different media more widely.
Evaluation
I will evaluate this process as I go; both by written feedback in my book and on my blog. The working and re-working of my ideas is another form of visual feedback that will formulate the journey within my sketchbook from beginning to end. Time management is of vital importance to this project as i have a lot to do in a short amount of time, which is where the project action plan will come in very useful.
Why?
I wanted to do this project because as an avid Starbucks and Costa goer myself, I thought that the world had so much more to offer coffee-wise. I felt that there was a certain amount of public shame associated with going to Starbucks, and being branded a 'white girl' was all too familiar. These chain shops are on every corner and are in the process of changing us from a tea-loving nature into a coffee one. I wanted to go back and taste real coffee, without the additives. It was this article below that also inspired this brief as it showed the price that people pay for their Pumpkin Spiced Latte's. I want to incorporate my own reasonings for this project into my final result, whether it be a leaflet or booklet on coffee and cafe culture, as this could be a nice addition to the publication in getting to know the writer better.
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