This image is my final front cover design which was in fact taken from my experimentation with a star pattern seen at Pick Me Up at Somerset House. I threw colours and textures together whilst experimenting and finally came up with this concept of a front cover design with a white background. I feel that the white background will make it easier to make modifications in the future with the colour of the title or any additional features that will go on the front of the magazine as I know that from looking at examples, these sorts of publications definitely include additional information on their front covers. The turquoise colour of the text is one that will be used throughout this booklet as the defining colour. This choice was based on the fact that it is gender neutral, but also that it pops and stands out which is something important for a magazine in competition with many others.
I didn't bother moving the text around because once I had placed it flush to the left and at the bottom of the publication I knew that this was the simplest and most effective approach. The nature of the font lent well to extending the 't' and 'j' at the top and bottom of the text into a longer strip that could hug the left side of the cover. I have the intention of perhaps using this strip of colour further on in the design of the booklet with the possibilities extending from page numbering to subtitles. This was simply another reason why I found this font to be perfect for it's job. Futura Medium holds certain aesthetic qualities that mean it instantly makes something look contemporary. It was this font simplicity that made me choose it as it would be compatible with almost any patterned background I should throw it on. It is also readable from a distance which will encourage any inquisitive coffee drinker to come up to it in an establishment and pick it up. This modern aesthetic is met with the hand drawn background which is really setting the scene for the rest of the magazine as I hope to make this consistent throughout. It is of the upmost importance that I keep this authenticity maintained with the handmade elements within this journal.

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