The Sweet Virtues packaging shown below was perhaps my favourite on display with the pasted images over the packaging offering a colourful and dynamic display that looked artistic and organic. The type face that has a hand rendered feel to it is one of the first things you read and it instantly gives the product a natural look and feel that reflect upon the heath focused sweet treats inside. This is paired with the natural imagery pasted over the box, including elements such as plants and fruit in either artistic or photographic form. The colours and combined elements look well thought out and this is able to give a consumer the impression that sweets such as truffles can be good for them.
The foiling on the chocolates to the right was gorgeous and managed to convey an image of quality and luxury. Now although this isn't quite something I want reflected from my own potential packaging for my product, it was amazing to see the potential designs that could be considered for this. The intricate patterns and fancy lettering are all indicators as to how certain elements tell the consumer certain things. I would love to include foiling on my packaging or within my booklet as something on a raised surface that could add interest for the reader, however time restraints are my worst enemy. I also feel that gold foiling goes particularly well with brown papers and is able to convey the concept of coffee in a less conventional way.
This foiling was also evident on the Aquim chocolate above which was found in the global section. These illustrations demonstrate skill rather than commercial ability and whilst they match the packaging and the product very well, they aren't something likely to be put on my products. Something interesting is that these chocolates too feature the muted but rich colour tones such as blushes, greens and browns with a hand drawn/made quality to them.
The award for the most innovative packaging foes to these treats put into a tiny book with the British flag on. This showcases just how many possibilities there are within this market and how anything has the possibility to be effective. This design made me pick it up off the shelf and inspect is which is obviously what the designer wanted which shows that it isn't just bright colours that do the trick.
This design features some impressive illustrations that are something that could very well go on my product. The line drawings are used to create a pattern which was something that I had never considered before and won't dismiss in the future, as a pattern consisting of coffee cups would looks effective. The background colours are also gorgeous to look at and reflect those colours I have used within my journal.
This small trip was an insight into all the possibilities that there are for my packaging exploration and concept of an awareness package. From colours to techniques and what makes a product tick, these are all things I picked up on when browsing those foods available in Selfridges. It just shows what a little market research can do, even if it's not completely relevant to my own concept.
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