The bulk of the research for this piece came from my trip to The London Coffee Festival which provided me with lots on information on what’s hot or not in the coffee community. The main points gathered such as rediscovering old beans, an interest in the source of the water in a coffee, nitro coffee as well as food and coffee combinations. I also found a helpful article in The Daily Telegraph about a water cocktail bar opening in Selfridges within the coming months that would be of use. I helped that there was a trends section in the information guide provided by the coffee festival which I delved right into.
This was the most difficult page to design. There were just so many possibilities and paths that I could take and I just didn't know where to start.
I tried to start somewhere and ended up discovering an amazing illustration design case study by Cristiana Couceiro who designed an article within the New York Times Magazine on cancer. The piece was edited by various designers, but I was interested in the shapes and imagery used by Couceiro who used circles often, whether it be layering them or placing an image within them. Until now I hadn't thought of using circles within this booklet and began working around that idea after trialling several others. The magazine spread she had illustrated looked contemporary and high end and I wanted to emulate that in my own work, but using illustrations rather than photography.
Page ideas
I tried to start somewhere and ended up discovering an amazing illustration design case study by Cristiana Couceiro who designed an article within the New York Times Magazine on cancer. The piece was edited by various designers, but I was interested in the shapes and imagery used by Couceiro who used circles often, whether it be layering them or placing an image within them. Until now I hadn't thought of using circles within this booklet and began working around that idea after trialling several others. The magazine spread she had illustrated looked contemporary and high end and I wanted to emulate that in my own work, but using illustrations rather than photography.
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| New York Times by Cristiana Couceiro |
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| Favourite page |
For the illustrations I used a purple pen to create some line drawings representing each trend I talked about. This only ended up being three due to the rearranging and designing of the page I did on Photoshop. I always work in this way, and even after creating an intricately detailed design on paper beforehand, when I go onto Photoshop the end result will never look the same. When drafting ideas I even went in with the goal of incorporating my signature printed coffee pattern into the page but failed miserably.
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